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THE SCIENCE BEHIND MURAD SKINCARE
Since 1972, Dr. Howard Murad has been studying the effects of the environment, nutrition, and lifestyle on skin and creating a skincare program to slow the ageing process.
His unique approach to skincare combines products and supplements in a simple regimen that will improve the texture and look of anyone's skin.
'The Water Principle' is the foundation of Dr. Murad's unique system for repairing and rejuvenating your skin.
The 'Murad Method' has been clinically proven to:
- boost hydration
- reduce wrinkles
- increase elasticity
- improve sun protection
By following a routine that suits your skin type, you will not only counter the damage that causes ageing, but actually reverse the visible signs of ageing and reduce wrinkles.
“Skin is beautiful when it’s healthy at the cellular level, so we create products with powerful hydrating ingredients that support the skin’s barrier function to protect cells from environmental damage and dehydration, while encouraging healthy cell turnover.” - Dr. Murad
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